The Embargoed - Episode 53 - The PESO Model

The PESO Model takes the four media types — paid, earned, shared and owned — and merges them together for an integrated — and measurable — communications program. Gini Dietrich, the founder and author of Spin Sucks and creator of the PESO model, joins us on The Embargoed. In addition to a discussion about modern comms, mayhem and war stories ensue. Join us for the fun.